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 We're thrilled to see what the design team at BCBG has done with our bold tropical prints for Resort'14 and Spring'14. Check out this official BCBG styling video to see how these spring must haves "walk the line between city chic and laid back beach wear". Also check out these official BCBG Ad images and make sure to work these looks into your Resort and Spring'14 wardrobe... So VERY chic! Shop the looks now at

All images and video copyright BCBG 


Piamita for J.Crew

Congrats to our client and friends over at Pimaita on their playful and comfortable collaboration with J.crew! Read more about the collaboration and get your hands on these FANTASTIC pieces while they last at ...


The story of a print designer

Julie Johansen at Lectra takes a sneak peek into the Nuprimary studios and shares with the Lectra audience the story of our Creative Director, Craig Tudhope. 
 Craig speaks about his early years as a print designer to working for 7th Ave design houses and how technology has evolved his process. 
"What’s your perception of technology use in the fashion industry today?
It’s vital. There is really no margin for error. Everyone is working on multiple seasons at the same time.  It would be impossible to communicate artwork properly, especially color, without technology. I remember having to cut out fabric chips, label them and physically mail them to factories in Korea. This is just such a waste of time.

Using Kaledo at Nuprimary, I can send my printer all my new fabrics to print on a Monday (in the UK) and I get them back 3 days later. It’s amazing

How does new technology supplement “the old way” of working?Well, I still hand paint everything I do. Technology is a way of taking my artwork and manipulating it in a way that makes it new and impossible to recreate if I even tried to create it by hand.

I think there will always be a need for things that are created by hand. It makes it personal. Using technology is a way of enhancing your personality. "

Read the full story online at:


Aulle in the family

 We are so pleased and excited to introduce you to the #SS'14 collection of our friends and collaborators, Aulle. We LOVE their creative energy and effortless style. To find out more about this down to earth, #AULLEencompassing, Brooklyn collective as well as to check out their complete Spring'14 offerings go to their website @  WWW.AULLE.ME. 


In the Abstract with Charline von Heyl


 "Known for her bold, enigmatic, unapologetically abstract paintings, von Heyl has long made a distinction between looking and seeing. Her works are not abstractions of real things in the world; they are a riot of images that she discovers while improvising on the canvas, a process that involves adding, obliterating, and reassembling. “I love combining things that don’t want to go together until they make a new image,” says the artist, who was born in Mainz, Germany."

 Read more about the artist in a recent story by W magazine, where she discusses her life and process.

 We love her use of color and the way she explores the use of collage and line. 

Also make sure to check out the first hand interview with the artist on for some direct interesting insight into her methodology.

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