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Premiere Vision's Indigo A/W'14 PARIS !!!

Join us as we present our line for the first time at Indigo, Premiere Visions printed textile and surface treatment design show in Paris. See you there!


Albers “Interaction of Color” goes digital

 A color plate from Josef Albers’s “Interaction of Color.”          Copyright Yale University

“Interaction of Color,” the landmark 1963 book by Josef Albers has been released as an App, available for purchase on itunes. Its mesmerizing illustrations are a revelation for anyone interested in color theory and human perception. The“Interaction of Color” App for the iPad bundles the book’s full text and more than 125 of its original color studies with more than 60 new interactive plates that allow users to perform their own experiments with color, along with a new color palette tool and video commentary that explains Albers’s principles. 

Read more about the project at

Also check out the video below..


William Morris Inspires Trans'14

William Morris
Artist, Philosopher, Poet and Designer

William Morris was the single most influential designer of the nineteenth century, and remains today one of the best known of all British designers. This is due to his extraordinary talent as a pattern designer, his colourful and inspiring life story and to his forceful intellect and personality. Morris was much more than a designer; he was a fervent socialist, scholar, translator and publisher, an environmental campaigner, writer and poet.
 His lush etherial prints comprised mostly from images found in nature inspire us for Trans and Fall '14.

Read more about William Morris and the origional William Morris Co. founded in 1886 on their website


Come see us at Indigo print show April 9 + 10 NYC



Come see us at the Indigo show APRIL 9 + 10, here in NYC at the Metropolitan Pavilion.. SEE YOU THERE!!


Tie Dye 

Tie Dye Reveal from nuprimary on Vimeo.

These hand made textures will help to create a sun bleached, hand dipped, and sea washed group of high summer essential fashion prints for SS'14.

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